Blogging as a Communication and Interaction Tool for Companies

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Blogging has become a well-known platform on the internet for webmasters or rather, bloggers to interact with visitors and readers of their site. Blogs are used for personal rants on one’s life by the bored blogging housewife to citizens not content with a nation’s politics.

The blog platforms is popular because the blogger finds it easy to post articles to blogs without having to build an entire website and blog visitors can easily comment on any articles written by the blogger right away. This makes a blog the perfect medium for interaction between the blog owner and the readers The key to blogging is instant interaction, something that the old media of television and printed newspaper could not provide before.

Blogs have increasingly been used as a communication tool for businesses, whether by purely online businesses involved in internet marketing or by offline businesses seeking their way to interact more with their clients, customers and employees via the net.

Corporate blogs have been used by firms for announcing the latest product launch, research or news on the company. Blogging used for public relations and marketing has become common for companies wanting to establish themselves on the internet. Clients and employees of blogs owned by small and large corporations visit their company’s blog daily to catch up on news and trends.

Recent technology in blogging has enabled blogs to include not only pictures but videos in the blog postings. This was unheard of before in public communities such as forums and message boards, hence blogging has overtaken the popularity of forums and even online chatting.

Companies can now include videos of their new products and ask their readers for feedback and comments. In a way, the blog has also become an online customer support service and an inexpensive way to gauge a market’s interest in a product.

Nonetheless, blogs have also become a tool to voice dissatisfaction of a company or its product. Bloggers post about product defects or poor customer service and readers are eager to respond to negative reviews. Some major firms retaliate by answering back on the comments being made. In a positive light, this has made companies more careful about the public’s opinion of their products, and companies strive to ensure that their products and services are top-notched so customers won’t complain too much.

As of September 2007, more than 106 million blogs have been tracked which makes one wonder just what blogging is.Blogging is that wonderful world where you can write your personal thoughts about what you think on any subject imaginable, whether good or bad, with or without anonymity, although in reality anonymity really doesn’t exist when it come to the Internet. Your website, your email has an ISP address which is easily traceable to any given computer.

In general, blogs are articles you write and post on the web for the entire world to see. Your blog puts you, your thoughts in the forefront, which lets others see your brilliance or idiocy. You can have your own website dedicated to your thoughts, or you can respond to a particular article that has been written which allows you to voice your opinion about the subject or article, although use tact when responding. Most news media allowing you respond to a written article requires you to provide a valid email address in order for you to make a comment.

Most subscribers to the Internet post there blogs on personal web pages or websites their ISP provides. Other bloggers post their comments on the multitude of websites available for posting their thoughts, usually indexed by subject. To find a blog site, simply type “blog/s” in any search engine and behold you will find thousands of blog sites you can read or post.

Methods for blogging vary which you should consider before doing any posting. Blogging in response to a particular article, as well as posting on dedicated blog sites are permanent blogs, in that they can not be changed once posted. With that in mind, you really need to think about what you want to say before posting your thoughts. It’s somewhat like making a comment, once spoken it can’t be undone.

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