Your goal if you are trying to sell products or services online is to make sure that your webpage or website gets in front of as many people as possible who might have an interest in what you’re selling. As most people use one of the major search engines to look for things using keywords to describe their needs, it follows that you need your site to be displayed well when such a search is made. While this sounds a relatively straightforward request, there are very many quite complex issues to address, including Google keyword position, before you have a chance of achieving this goal.
As soon as you publish a webpage online, the major search engines have a good look at what you have done in a process known as “spidering.” They will make an electronic assessment of the value of your page in relation to the keywords that you are specifying. You must optimize the page appropriately, therefore putting these keywords in the best positions and structuring appropriately. Your Google keyword position will vary significantly based on your efforts and this will directly affect the chances of your site being displayed or not check google search position.
I’m often asked about the most important elements in relation to search engine rankings. Different people will have different answers and it is true to an extent to say that the field is constantly evaluating. Currently, I think it is very important to have good, meaningful educational content. The more appropriate content to your keywords, the higher the likelihood that your Google keyword position will work for you. Don’t be tempted to just stuff keywords ad infinitum as the search engines will likely take a dim view of this and relegate your page further down.
It can sometimes be difficult to determine your Google keyword position in relation to your site. There are a number of tools out there which purport to be able to do this, although some require you to enter special developers code, which is no longer available from Google in any case.
Consider article marketing as one of the best ways of improving your overall search engine rankings and influencing your Google keyword position. Take the time to construct well-developed and educational articles and make sure that they are distributed to the best article directories online. You will soon be seen as an expert in your niche and create valuable back links as well.
Many people advocate that you need a large number of quality back links to your site to help influence your search engine rankings. But there is more to it than that, as you will invariably need good quality rankings to make any real difference. This means that the linking site has to have a Google approved authenticity, otherwise known as Page rank. This concept is named after Larry Page, one of the company’s founders and represents a figure between zero and 10. The higher the PR, the more authority that site has and the company therefore deduces that if you have a back link to your site from one of these high PR websites, then your site must in turn have some authority as well.
To influence your Google keyword position, make sure that your site is updated very frequently, is totally appropriate to its keywords and has a great deal of value. If you optimize it correctly from SEO perspective and engage in a marketing initiative such as article marketing, over time you will build links, authority and position.
If you are new to the whole online arena, you could do much worse than to check out some of the great Internet marketing membership websites online. As a member, you will have access to some first class SEO tools, tips and procedure to help you go about article marketing the right way and forums full of gold educational nuggets.