Net-Savvy Women of 2007

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Did you know that most planets rotate anticlockwise, while Venus rotates clockwise? Somehow this may explain why women are more correct, more logical, more pragmatic, more sensual, more aware, and more social than their male counterparts (who are, let us say, simple domesticated pets). Women have always been trendsetters and have always shown the way, even in typical male bastions like hunting and war (lionesses hunt the best; and is not every war so far recorded in history somewhere linked to a woman?) Elementary then, to surmise that women always work towards individual progress on the micro level and towards human progress as a whole on the macro level. Her role in this tech-savvy Internet age is no exception. According to the The Boston Consulting Group more than 57% of online women are traversing the cyberspace for at least more than a year, with the advanced users logging in for more than six years.

The number of female web surfers grow faster than the overall Internet population, according to Neilsen//NetRatings. Females accounted for 52 percent or 55.0 million Internet users at home with a growth rate of 9 percent. Males comprised the remaining 48 percent of the total surfing population, rising three percent from 48.2 million to 49.8 million surfers.

“Men spent more time online, logged on more often, and accessed more content than women, despite being out-numbered by the female Internet population by more than 5.2 million surfers,” said Dawn Brozek, senior Internet analyst, Neilsen//NetRatings. “Generally speaking, women shoulder a majority of the household responsibilities and therefore, face a ‘time poverty’ at home, with less leisure time than men to spend on activities such as surfing the Internet.”

This shows that women zero in and stick to sites that are most relevant to them, while males generally surf around casually and flit from site to site, without any specific object of enquiry. A study by HarrisInteractive stated that 95% of the purchasing decisions were finalized by women in any average U.S. household, as almost 90% of the household finances were controlled by them. The interesting part is that most of the costly purchases were done offline after researching about them online; whereas, most of the less costly purchases were done online after researching about them online. This shows that online purchasing is gaining ground and finding favor with women as years go by. Also, that women are more discerning and without adequate research do not buy. While online, they do not just follow ‘impulse buying’, which is common in offline shopping. Besides online shopping, they also are interested in socializing and sharing views.

The net-savvy online woman has distinct online attitudes, experiences, and habits. She uses the Internet for varied purposes like exchanging experiences, advice, interests, emails, banking, online securities/commodities trading, portfolio management, work from home employment opportunities like medical transcription, medical coding, programming, typing, consulting, freelancing, etc. She actively participates in discussion boards, blogs, and forums. She regularly visits websites related to food & drink, cooking, parenting, diets and weight loss programs, pregnancy, celebrity gossip, albums, horoscopes, shopping, travel, inspiration, ideas, technology, music, entertainment, games, gambling, lotteries, interactive tools, careers, beauty, style, fashion, fitness, dating, nutrition, quizzes, romance, relationships, sexuality, health, news, current events, family, and any other issue that lights up the sparkle in her eyes, or flowers her fertile imagination, or enhances her expertise in domestic or commercial, standard or niche segments.

Nowadays, women shop at eBay,, Amazon after comparing prices at BizRate, PriceGrabber, and Frucall. The epicureans visit Epicurious or FoodNetwork. The travelers search SideStep or Kayak and later share their travel and other photos of memorable moments at Flickr. Those who want to know why the devil wears Prada or why Max Factor is naughty and nice prefer going to Glam, PopSugar, and Style Diary. For entertainment, they watch videos and movies at YouTube and NetFlix. The money minded undertake online stock trading and regularly checkout CNNMoney, MSN Money, Yahoo! Finance, and Marketwatch. Job seekers visit Monster or CareerBuilder. The directionless career seekers find counseling at LinkedIn or Ryze. Freelancers meet at eLance or Guru. For cool deals real estate finders check out Realtor or RealtyTrac or The affluent geeks and the techie divas update themselves at Cnet, Thinkgeek, Digg, and Moms get and give parenting advice at MomJunction, Mothering, BabyZone, and Kaboose. And all of them, without exception, discuss sex, secrets, and lies at MySpace, friendster, Orkut, hi5, Facebook, and Bebo. Of course, they also send emails, chat, and join groups at Yahoo!, Google, MSN, and AOL.

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