Personal trainers start a personal training business because they are passionate about fitness, want to help people, and also enjoy the freedom of working for themselves. These are all great reasons for starting a personal training business. Fitness trainers are mainly individuals who enjoy teaching fitness, owning their own business, and scheduling appointments whenever it is convenient to them.
If you are a fitness minded individual who enjoys health, fitness, and exercise, and wants to make an excellent income with the freedom of working for yourself, then follow the personal training business tips I reveal below. I have already reached a high level of success in the personal fitness training business, and so can you.
The fact is the fitness business is booming! As a result of the aging baby boomers, and the will of the aging population to live a great quality of life, there are more and more opportunities for personal fitness professionals to make an excellent income. The baby boomers quality of life quest, and personal training the obesity factor will surely drive a huge amount of personal training clients your way. Therefore, the potential of running your own personal training business is financially limitless. However, the time to seize this fitness training business opportunity is right now.
After working in the personal training business trenches for over 20 years I am pleased to reveal some of my very powerful fitness training business building tips that will help accelerate your fitness earning potential.
1. Treat personal fitness training as a real business – Most personal trainers just focus on the education of exercise physiology. This is where a typical personal trainer makes a huge mistake. Anatomy, and physiology knowledge is very important, but it is the business, sales, and marketing knowledge that is going to allow you to benefit financially.
My recommendation is to not be a one dimensional personal trainer, but to invest a considerable amount of time on personal training business courses. Remember, it is the business, sales, and marketing wisdom that will bring new clients through the door, not specifically your physiology, or nutrition smarts.
Treat your personal training business as a real business. It is not just something temporary until you find a new job. It is a real income producing business opportunity that can easily yield you well over $100,000 year in and year out. A real personal trainer business means you must have a business plan, and be willing to investing in sales, and marketing continuing education.
2. Invest in personal trainer courses to continue your education. Since you are running a professional personal training business it is important to say on top of the latest research, and techniques which will help your clients. They pay for your expertise to help them. As mentioned above, I also recommend investing in the educational material regarding business, sales, and the marketing of a fitness business.
3. Be professional. Since you are going to be commanding fees equivalent to that of other health care providers, it is important for you to conduct your personal fitness training business with total professionalism. You must show the client excellent value for their investment. Clients don’t want to pay someone top dollar when they act in an unprofessional manner. Being professional also means having a personal trainer certification to back you.