When you are shopping for a domain name for your business, it is a bit similar to trying to find a perfect outfit for a fancy business party. Sure, you could spend big money at a name-brand store. You could also go to a thrift store and get an off-brand outfit at a hugely discounted price. Premium domain names are like taking the middle route – finding a slightly used outfit of the highest quality that those around you will recognize while still saving a little bit of money.
What Exactly is a Premium Domain Name?
A premium domain name is one that had been used in the past but is currently available. It will have a familiar top-level domain such as .com, .net, .biz or .org. The domain will be simple, easy to remember and can work wonders for your business website hosting.
The pricing will vary depending on certain criteria that determine the value of a domain. Some of these criteria have to do with the spelling of the name, the level of ease at which people can remember it, the reputation it has had in the past and so on.
These names are considered premium because they are better than starting a site from scratch. You will be more likely to get more traffic and have a bit more respect because your domain name will signify that you are in control of your cyber world and you know how to get to the top of the crowded areas of the internet. You will not have a lengthy domain with misspelled words or excessive hyphens; you will have a simple, clear and direct domain that tells your clients exactly what you are about.
To get this much more, you will pay slightly more, sometimes a whole lot more than when making an original domain name. Whether or not this is worth it to you is your own decision and can be based on a multitude of factors.
Why Would I Want A Premium Domain Name?
The reasons many people chose to spend a bit more money on a premium domain name instead of making up their own are quite numerous. First of all, the stock of available names is quickly running out as people buy up as many as they can in order to make money by selling them; much like real estate. Secondly, premium domain names will be easier to remember and much simpler than creating a long and complicated one.
If your clients can remember your web address, they can tell their friends and have an easy time coming back to your site. They can trust that you know what you are doing because you at least were able to get a website that has a sensible title. You will probably see benefits from these factors especially if you maximize on the potential of having a premium name.
If you are looking to buy domains, especially for your personal business, consider the premium domain name option. It will help you out in the long run if you use it properly. Some people can look nice in an outfit from a thrift shop even if the brands are not well known. At a fancy business party, however, those name brands just might pay off to the educated pairs of eyes in the room!